The Meridian Austin — Rate Intelligence

Your avg rate

$209

Last 14 days

Compset avg

$217

5 competitors

Rate position

4th

of 6 hotels

Best value

$8

Below compset avg

Compset rate comparison — last 14 days

Standard room rate per night across competitive set

The Meridian (You) Austin Grand Hilton Austin Marriott Downtown Hyatt Regency Courtyard Austin

Rate position table

Average rate and rank over last 14 days

Rank	Hotel	Avg Rate	Min	Max	vs You
#1	Hyatt Regency	$253	$220	$300	+$44
#2	Hilton Austin	$234	$210	$285	+$25
#3	Austin Grand Hotel	$222	$195	$270	+$13
#4	The Meridian (You)	$209	$185	$255	—
#5	Marriott Downtown	$204	$179	$250	-$5
#6	Courtyard Austin	$180	$155	$220	-$29

Opportunity

$8 below compset average — room to increase

Your average rate is below the compset mean. A $10-15 increase on high-demand dates (Mar 14-15, Mar 18) would still keep you competitive.

Adjust high-demand pricing

Event alert

SXSW drove 30% rate surge across compset

During SXSW (Mar 8-16), all competitors raised rates 25-35%. Your rate increase was only 15%, leaving revenue on the table.

Review event pricing strategy

Rate parity — last 7 days

Same room type across booking platforms. Cheapest highlighted in green, most expensive in red.

Date	Booking.com	Expedia	Hotels.com	Direct	Parity
Mar 12	$192	$185	$198	$190	Uneven
Mar 13	$198	$198	$199	$195	Near parity
Mar 14	$260	$245	$255	$250	$15 gap
Mar 15	$255	$240	$262	$250	$22 gap
Mar 16	$205	$205	$208	$199	Near parity
Mar 17	$190	$185	$192	$190	Near parity
Mar 18	$188	$188	$190	$185	Near parity

Parity issue

Hotels.com consistently highest during events

Hotels.com showed the highest rates on 4 of 7 days, with up to $22 gaps versus Expedia. This disparity can push price-sensitive travelers to competitors.

Review OTA rate agreements

Strength

Direct rate competitive on 5 of 7 days

Your direct booking rate was the lowest or near-lowest on most days, incentivizing direct bookings and protecting margin.

Maintain direct rate advantage

Your rate vs compset average — 90 days

Standard room, best available rate

Your Rate Compset Avg (dashed)

SXSW Mar 7-16 F1 USGP Oct 17-19 ACL Fest Oct 3-12

Rate Index (Your Rate / Compset Avg × 100)

Above 100 = you're priced higher than compset average

Pattern

Rate index averages 96 — consistently underpriced

Over the last 90 days, your rate index averaged 96, meaning you are priced ~4% below market. This may be intentional (value positioning) or an opportunity to recapture revenue.

Evaluate pricing strategy

Event pricing

Competitors raise rates 48h earlier for events

Analysis shows Austin Grand and Hilton begin event pricing 2 days before you. Earlier rate adjustments could capture early bookers at higher rates.

Set earlier event triggers

Availability heatmap — next 60 days

Color indicates room availability: Green = available, Amber = limited, Red = sold out

The Meridian

Austin Grand

Hilton Austin

Marriott DT

Hyatt Regency

Courtyard

Available Limited Sold out

Compset

Courtyard sells out fastest on weekends

Courtyard Austin shows sold-out status on almost every weekend. Their lower rate point drives early bookings, capturing budget-conscious travelers before they consider your property.

Monitor Courtyard weekend rates

Advantage

Hyatt holds inventory longest

Hyatt Regency rarely shows sold-out dates, likely due to higher pricing. This leaves you room to capture overflow demand on dates they still have inventory.

Target Hyatt overflow dates

The Meridian · Austin