Citadel Downtown Chicago — Availability & Demand

Avg occupancy

76%

Last 90 days

Peak demand

96%

Jul weekends

Low demand

58%

Jan weekdays

Events tracked

8

Next 90 days

90-day demand heatmap

Color indicates demand level: Low → Medium → High → Peak

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Low demand Medium High Peak

Chicago Auto Show Apr 12-20 Lollapalooza Aug 1-4 Memorial Day Weekend May 24-26

Pattern

Fridays and Saturdays consistently peak demand

Weekend demand runs 20-30% higher than midweek. Dynamic pricing should reflect this weekly cycle with minimum 15% weekend premium.

Implement weekend pricing

Opportunity

Midweek occupancy gap of 18% vs weekend

Tuesday-Thursday occupancy averages 62% vs 80% on weekends. Targeted corporate rates or midweek packages could close this gap.

Launch midweek promotions

Room availability over time — compset

Available rooms per hotel, next 12 weeks

Citadel (You) Palmer House The Drake Hyatt Regency W Chicago Marriott Mag Mile

Availability snapshot — this weekend

Hotel	Total Rooms	Available	Occupancy	Status
W Chicago City Center	403	18	96%	Near sellout
The Drake Hotel	535	28	95%	Near sellout
Marriott Magnificent Mile	625	42	93%	Limited
Citadel Downtown (You)	350	50	86%	Limited
Palmer House Hilton	1,641	245	85%	Available
Hyatt Regency Chicago	2,032	350	83%	Available

Booking lead time distribution

% of bookings by advance booking window

Citadel (You) Compset Avg

Pattern

Higher same-day bookings than compset

8% of your bookings are same-day vs 5% compset average. This suggests last-minute travelers are a larger segment — consider dynamic last-minute pricing.

Optimize last-minute rates

Trend

1-2 week window is your sweet spot

25% of bookings happen 1-2 weeks out — your strongest booking window. Ensure competitive rates and availability are maximized in this window.

Protect 1-2 week inventory

Monthly occupancy — weekday vs weekend

12-month view with year-over-year comparison

Weekday Weekend Last Year Avg (dashed)

Growth

Year-over-year occupancy up 4-6 points

Current year occupancy exceeds last year by 4-6 percentage points across most months. The property is gaining market share.

Maintain growth trajectory

Seasonal

Dec-Jan dip requires proactive strategy

Occupancy drops 20+ points between peak summer and winter trough. Holiday packages and corporate retreats could smooth this seasonal valley.

Plan winter promotions early

Citadel Downtown · Chicago